See Who's Really Driving the Conversation
NodeXL Pro maps online conversations as network graphs in Microsoft Excel. See the communities, the real influencers, and the patterns hidden in the noise. No Code - Just click.
Your Social Analytics Are Only Telling Half the Story
Likes and impressions scratch the surface. The real story lives in the connections between people and standard tools cannot show you that.
The Vanity Metrics Trap
You are counting likes, shares, and impressions, but who is actually driving your audience? Traditional dashboards show what happened. They never reveal who made it happen or why.
Hidden Audience Segments
Your audience is not one group. It is dozens of distinct communities with different interests, different influencers, and different reasons they care about your brand. You just cannot see them yet.
Your Competitors See More
Leading agencies are already mapping conversation networks, identifying key influencers, and targeting audience clusters you do not even know exist. Standard tools will not close that gap.
Network analysis reveals what standard analytics hide.
See How NodeXL Reveals ItNetwork Analysis: The Layer Your Strategy Is Missing
Live NodeXL report. Click tabs to switch pages.
- 🕸️Map Who Connects to Whom
Visualize entire conversation networks from X, Reddit, YouTube, and more. See how information actually flows between people and communities.
- ⭐Identify Real Influencers
Not just the loudest voices. Find the people who bridge communities, shape opinions, and drive amplification across networks.
- 🎯Discover Segments Automatically
NodeXL clustering algorithms reveal distinct conversation groups you never knew existed, each with their own topics and influencers.
- 💬Analyze Content and Sentiment
See what each community is saying, which hashtags they use, what URLs they share, and how they feel about your topic.
- 📗Works Inside Excel. No Code.
If you can use a spreadsheet, you can do network analysis. No programming, no command lines, no data science degree required.
See exactly how researchers, agencies, and brands apply these capabilities.
From Raw Data to Network Insights in Four Steps
No data science required. NodeXL handles the complexity so you can focus on the strategy.
Import
Connect to X, Reddit, YouTube, or import CSVs from Brandwatch, Meltwater, Talkwalker, and TweetBinder. NodeXL pulls data directly into Excel.
Analyze
One click runs network metrics, identifies influencers, clusters communities, and analyzes content and sentiment automatically.
Visualize
See your data as an interactive network graph. Color-coded clusters, sized by influence, labeled with key topics and phrases.
Report
Export publication-ready visualizations or generate Power BI dashboards to share with your team, clients, or academic reviewers.
Curious how this four-step process plays out in your specific field?
Find Your Use CasePowering Research and Strategy Across Industries
We love NodeXL's content and sentiment analysis functionality — both help us understand which content is likely to resonate with our target audiences, before we even write a word!
NodeXL is hands down the best tool around for teaching networks. NodeXL Pro provides intuitive interfaces and comprehensive analytics that make complex concepts accessible to learners at all levels.
I don't have any programming skills, but I need to do social network analysis. With NodeXL, I can fulfil my mission in a few simple clicking procedures.
Thank you to NodeXL for this honor! Being identified as a thought leader in the CES 2026 network analysis is a meaningful recognition. NodeXL's network maps reveal the real conversation structure at the world's biggest tech events.
NodeXL works right inside Excel. No more crashes, no new software to learn. It belongs on every researcher's list of essential tools. I wish someone had shown me this 7 years ago.
In my session at the College of Communication and Media, King Abdulaziz University, Dr. Marc Smith explained the origins of NodeXL and its philosophy of network analysis as a tool for understanding influence in the digital world. It was a session that changed how I think about social media research.
See the landmark peer-reviewed studies, agency campaigns, and health research built on NodeXL.
Read the Case StudiesConnect to the Platforms Your Audience Uses
Import directly from social platforms or bring data from your existing enterprise tools. NodeXL normalizes everything into one unified network.
Data from external sources can also be prepared as a standard .xlsx or .csv file and imported directly into NodeXL, giving you full flexibility to analyze any dataset from any platform, with no API access required.
Full conversation and network data
Subreddit discussions and threads
Video comments and interactions
Import via CSV export
Import via CSV export
Import via CSV export
Import via CSV export
Article edit networks
Group chat conversation networks
Hashtag and comment networks
Open network via AT Protocol
Map any .xlsx or .csv as a network
See the complete feature set: metrics, clustering, sentiment, and reporting.
Explore All FeaturesBuilt by Researchers. Trusted by Professionals.
NodeXL is developed by the Social Media Research Foundation, a nonprofit dedicated to enabling open tools for studying social media. Since 2009, NodeXL has been the bridge between academic network science and practical marketing intelligence.
Cited in over 1,000 peer-reviewed studies and used at universities and agencies on every continent. Our mission is to make social network analysis accessible to everyone, not just data scientists.
Pioneering network analysis
Built for the community
Used on every continent
See What Your Competitors Cannot
Works with the Excel you already have. No coding, no data science degree, no new software to learn.
No credit card required to request a sample report.