Content Marketing Statistics & Case Studies | NodeXL

Content Marketing Statistics & Case Studies

Category Statistic Source
Category Statistic Source
CONTENT MARKETINGContent marketing has become an almost universal tactic with almost 90% of companies using it in 2016 and even more utilizing it in 2017Content Marketing Institute (2017)
CONTENT MARKETING52% of B2B content marketers report measuring ROI as among their top challenges, suggesting more than half of B2B content marketers are failing to properly measure ROIContent Marketing Institute (2017)
CONTENT MARKETING75% of companies increased their content marketing budget in 2016, and 43% increased the staffing levels of their content marketing departmentsCurata (2017)
CONTENT MARKETING22% of B2B marketers say their organization's overall content marketing approach is extremely or very successful (that 22% constitute this year's "top performers").MarketingProfs (2017)
CONTENT MARKETING63% of B2B marketers say their organizations are extremely or very committed to content marketing (that's compared with 91% of top performers).MarketingProfs (2017)
CONTENT MARKETING37% of B2B marketers have a documented content marketing strategy (compared with 61% of top performers).MarketingProfs (2017)
CONTENT MARKETING72% of B2B marketers measure content marketing ROI (compared with 88% of top performers).MarketingProfs (2017)
CONTENT MARKETING68% of B2B marketers agree that their organization is realistic about what content marketing can achieve (compared with 91% of top performers).MarketingProfs (2017)
CONTENT MARKETINGEvery minute, 1440 WordPress blogs are published, and 500 hours of content are uploaded to YouTube Smart Insights (2017)
CONTENT MARKETING9X more leads 58% of marketers say “original written content” is their most important type of content, over visuals and videos. Social Media Examiner (2016)
CONTENT MARKETINGArticles with an image once every 75-100 words got double the number of social shares than articles with fewer images.BuzzSumo (2015)
CONTENT MARKETING63% of marketers create content Long-form blog posts generate 9X more leads than short-form blog posts.Curata (2015)
CONTENT MARKETING 63% of marketers create content to suit each buyer persona.Curata (2015)
CONTENT MARKETING73% of organizations 41% of marketers that curate content indicate it has increased the number and/or quality of their sales-ready leads.Curata, (2015)
CONTENT MARKETING Over 1 billion pieces of content are shared on Facebook alone every single day. Kissmetrics (2015)
CONTENT MARKETINGResearch has shown that when people hear information, they are likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later.LifeLearn (2015)
CONTENT MARKETINGInfographics are liked and shared on social media 3X more than any other type of content. MaaPlanner (2015)
CONTENT MARKETING71% of online marketers use visual assets in their social media marketing. Social Media Examiner (2015)
CONTENT MARKETINGVisual content is 40X more likely to get shared on social media than other types of content. Buffer (2014)
CONTENT MARKETING93% of B2B marketers 93% of B2B marketers use content marketing. Content Marketing Institute (2014)
CONTENT MARKETINGsecond-most important goal, 73% of organizations have designated someone to oversee their content strategy. Content Marketing Institute (2014)
CONTENT MARKETINGContent marketing is 62% less expensive Content marketing is 62% less expensive than traditional marketing and drives nearly 3X as many leads. DemandMetric (2014)
CONTENT MARKETING1 billion pieces CMOs say that building organizational competency for content marketing is their second-most important goal, ranking only behind measuring ROI.IDC (2014)
CONTENT MARKETINGResearchers found that colored visuals increase people's willingness to read a piece of content by 80%. Xerox (2014)
CONTENT MARKETING58% of marketers say Content marketing adopters see nearly 6X higher conversion rates than non-users.Aberdeen Group (2013)
CONTENT MARKETING61% of consumers 61% of consumers say they are influenced by custom marketing content.DragonSearch (2013)
CONTENT MARKETING70% of marketers 70% of marketers create at least one piece of content each day.eMarketer (2013)