| CONTENT MARKETING | Content marketing has become an almost universal tactic with almost 90% of companies using it in 2016 and even more utilizing it in 2017 | Content Marketing Institute (2017) |
| CONTENT MARKETING | 52% of B2B content marketers report measuring ROI as among their top challenges, suggesting more than half of B2B content marketers are failing to properly measure ROI | Content Marketing Institute (2017) |
| CONTENT MARKETING | 75% of companies increased their content marketing budget in 2016, and 43% increased the staffing levels of their content marketing departments | Curata (2017) |
| CONTENT MARKETING | 22% of B2B marketers say their organization's overall content marketing approach is extremely or very successful (that 22% constitute this year's "top performers"). | MarketingProfs (2017) |
| CONTENT MARKETING | 63% of B2B marketers say their organizations are extremely or very committed to content marketing (that's compared with 91% of top performers). | MarketingProfs (2017) |
| CONTENT MARKETING | 37% of B2B marketers have a documented content marketing strategy (compared with 61% of top performers). | MarketingProfs (2017) |
| CONTENT MARKETING | 72% of B2B marketers measure content marketing ROI (compared with 88% of top performers). | MarketingProfs (2017) |
| CONTENT MARKETING | 68% of B2B marketers agree that their organization is realistic about what content marketing can achieve (compared with 91% of top performers). | MarketingProfs (2017) |
| CONTENT MARKETING | Every minute, 1440 WordPress blogs are published, and 500 hours of content are uploaded to YouTube | Smart Insights (2017) |
| CONTENT MARKETING | 9X more leads 58% of marketers say “original written content” is their most important type of content, over visuals and videos. | Social Media Examiner (2016) |
| CONTENT MARKETING | Articles with an image once every 75-100 words got double the number of social shares than articles with fewer images. | BuzzSumo (2015) |
| CONTENT MARKETING | 63% of marketers create content Long-form blog posts generate 9X more leads than short-form blog posts. | Curata (2015) |
| CONTENT MARKETING | 63% of marketers create content to suit each buyer persona. | Curata (2015) |
| CONTENT MARKETING | 73% of organizations 41% of marketers that curate content indicate it has increased the number and/or quality of their sales-ready leads. | Curata, (2015) |
| CONTENT MARKETING | Over 1 billion pieces of content are shared on Facebook alone every single day. | Kissmetrics (2015) |
| CONTENT MARKETING | Research has shown that when people hear information, they are likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later. | LifeLearn (2015) |
| CONTENT MARKETING | Infographics are liked and shared on social media 3X more than any other type of content. | MaaPlanner (2015) |
| CONTENT MARKETING | 71% of online marketers use visual assets in their social media marketing. | Social Media Examiner (2015) |
| CONTENT MARKETING | Visual content is 40X more likely to get shared on social media than other types of content. | Buffer (2014) |
| CONTENT MARKETING | 93% of B2B marketers 93% of B2B marketers use content marketing. | Content Marketing Institute (2014) |
| CONTENT MARKETING | second-most important goal, 73% of organizations have designated someone to oversee their content strategy. | Content Marketing Institute (2014) |
| CONTENT MARKETING | Content marketing is 62% less expensive Content marketing is 62% less expensive than traditional marketing and drives nearly 3X as many leads. | DemandMetric (2014) |
| CONTENT MARKETING | 1 billion pieces CMOs say that building organizational competency for content marketing is their second-most important goal, ranking only behind measuring ROI. | IDC (2014) |
| CONTENT MARKETING | Researchers found that colored visuals increase people's willingness to read a piece of content by 80%. | Xerox (2014) |
| CONTENT MARKETING | 58% of marketers say Content marketing adopters see nearly 6X higher conversion rates than non-users. | Aberdeen Group (2013) |
| CONTENT MARKETING | 61% of consumers 61% of consumers say they are influenced by custom marketing content. | DragonSearch (2013) |
| CONTENT MARKETING | 70% of marketers 70% of marketers create at least one piece of content each day. | eMarketer (2013) |
