Essential Social Media & Online Marketing Statistics and Case Studies 2018 | NodeXL

Essential Social Media & Online Marketing Statistics and Case Studies 2018

Category Statistic Source
Category Statistic Source
BRAND MARKETING, SOCIAL MEDIA MARKETING90% of all marketers indicated that their social media efforts have generated more exposure for their businesses. Social Media Examiner (2015)
CONTENT MARKETINGContent marketing has become an almost universal tactic with almost 90% of companies using it in 2016 and even more utilizing it in 2017Content Marketing Institute (2017)
CONTENT MARKETING52% of B2B content marketers report measuring ROI as among their top challenges, suggesting more than half of B2B content marketers are failing to properly measure ROIContent Marketing Institute (2017)
CONTENT MARKETING75% of companies increased their content marketing budget in 2016, and 43% increased the staffing levels of their content marketing departmentsCurata (2017)
CONTENT MARKETING22% of B2B marketers say their organization's overall content marketing approach is extremely or very successful (that 22% constitute this year's "top performers").MarketingProfs (2017)
CONTENT MARKETING63% of B2B marketers say their organizations are extremely or very committed to content marketing (that's compared with 91% of top performers).MarketingProfs (2017)
CONTENT MARKETING37% of B2B marketers have a documented content marketing strategy (compared with 61% of top performers).MarketingProfs (2017)
CONTENT MARKETING72% of B2B marketers measure content marketing ROI (compared with 88% of top performers).MarketingProfs (2017)
CONTENT MARKETING68% of B2B marketers agree that their organization is realistic about what content marketing can achieve (compared with 91% of top performers).MarketingProfs (2017)
CONTENT MARKETINGEvery minute, 1440 WordPress blogs are published, and 500 hours of content are uploaded to YouTube Smart Insights (2017)
CONTENT MARKETING9X more leads 58% of marketers say “original written content” is their most important type of content, over visuals and videos. Social Media Examiner (2016)
CONTENT MARKETINGArticles with an image once every 75-100 words got double the number of social shares than articles with fewer images.BuzzSumo (2015)
CONTENT MARKETING63% of marketers create content Long-form blog posts generate 9X more leads than short-form blog posts.Curata (2015)
CONTENT MARKETING 63% of marketers create content to suit each buyer persona.Curata (2015)
CONTENT MARKETING73% of organizations 41% of marketers that curate content indicate it has increased the number and/or quality of their sales-ready leads.Curata, (2015)
CONTENT MARKETING Over 1 billion pieces of content are shared on Facebook alone every single day. Kissmetrics (2015)
CONTENT MARKETINGResearch has shown that when people hear information, they are likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later.LifeLearn (2015)
CONTENT MARKETINGInfographics are liked and shared on social media 3X more than any other type of content. MaaPlanner (2015)
CONTENT MARKETING71% of online marketers use visual assets in their social media marketing. Social Media Examiner (2015)
CONTENT MARKETINGVisual content is 40X more likely to get shared on social media than other types of content. Buffer (2014)
CONTENT MARKETING93% of B2B marketers 93% of B2B marketers use content marketing. Content Marketing Institute (2014)
CONTENT MARKETINGsecond-most important goal, 73% of organizations have designated someone to oversee their content strategy. Content Marketing Institute (2014)
CONTENT MARKETINGContent marketing is 62% less expensive Content marketing is 62% less expensive than traditional marketing and drives nearly 3X as many leads. DemandMetric (2014)
CONTENT MARKETING1 billion pieces CMOs say that building organizational competency for content marketing is their second-most important goal, ranking only behind measuring ROI.IDC (2014)
CONTENT MARKETINGResearchers found that colored visuals increase people's willingness to read a piece of content by 80%. Xerox (2014)
CONTENT MARKETING58% of marketers say Content marketing adopters see nearly 6X higher conversion rates than non-users.Aberdeen Group (2013)
CONTENT MARKETING61% of consumers 61% of consumers say they are influenced by custom marketing content.DragonSearch (2013)
CONTENT MARKETING70% of marketers 70% of marketers create at least one piece of content each day.eMarketer (2013)
INFLUENCER MARKETING73% of marketers say that they have allocated budget for influencer marketing.Forrester Research (2017)
INFLUENCER MARKETING86 percent of women turn to social networks before making a purchase.AListDaily (2017)
INFLUENCER MARKETING71 percent of consumers are more likely to make a purchase based on a social media reference.AListDaily (2017)
INFLUENCER MARKETINGOn average, businesses generate $6.50 for every $1 invested in influencer marketing. Convince And Convert (2017)
INFLUENCER MARKETING11.7 percent of US marketing budgets is devoted to social media, up from 3.5 percent in 2009. Duke (2017)
INFLUENCER MARKETING32 percent of US influencers who currently work with brands cite Facebook as the best platform, followed by Instagram at 24 percent. eMarketer (2017)
INFLUENCER MARKETINGUS digital ad spending will hit $72.09 billion, about 37 percent of total ad spend.eMarketer (2017)
INFLUENCER MARKETING70 percent of teenage YouTube subscribers trust influencer opinions over traditional celebrities.Google (2017)
INFLUENCER MARKETING57 percent of beauty and fashion companies use influencers as part of their marketing strategies, while an additional 21 percent are also planning to add this strategy to their campaigns in 2017.Ion (2017)
INFLUENCER MARKETING86 percent of the most-viewed beauty videos on YouTube were made by influencers, compared to 14 percent by beauty brands, themselves. Beauty video views have increased 65 percent year over year. Pixability (2017)
INFLUENCER MARKETINGRESULT: 51 percent of marketers say that video content produces the best ROI.Syndacast (2017)
INFLUENCER MARKETING71% of marketers believe that ongoing ambassadorships are the most effective form of influencer marketing.TapInfluence & Altimeter (2016)
INFLUENCER MARKETING70% of influencers feel that the most effective way to collaborate with brands is through an influencer marketing platform.TapInfluence & Altimeter (2016)
INFLUENCER MARKETINGInfluencer marketing content delivers 11X higher ROI than traditional forms of digital marketing. TapInfluence study with Nielsen Catalina Solutions (2016)
INFLUENCER MARKETINGTwitter users report a 5.2X increase in purchase intent when exposed to promotional content from influencers. (Twitter and Annalect, 2016)Twitter and Annalect (2016)
INFLUENCER MARKETING40% of people say they’ve purchased an item online after seeing it used by an influencer on Instagram, Twitter, Vine, or YouTube Twitter and Annalect (2016)
INFLUENCER MARKETING49% of people say they rely on recommendations from influencers when making purchase decisions. Twitter and Annalect (2016)
INFLUENCER MARKETING96% of people believe that the advertising industry does not act with integrity—69% of these people attribute their mistrust to the advertisers’ desire to sell more effectively.PSOS (2015)
INFLUENCER MARKETINGTeens’ emotional attachment to YouTube stars is 7X greater than their traditional celebrities such as Seth Rogen or Jennifer Lawrence.Variety, (2015)
INFLUENCER MARKETINGAmong teens, YouTube stars are perceived as 17X more engaging and 11X more extraordinary than mainstream stars.Variety, (2015)
INFLUENCER MARKETING74% of people turn to social networks for guidance on purchase decisions. Ogilvy Cannes (2014)
INFLUENCER MARKETINGOnly 14% of people can recall the last time they saw an ad and identify the offer it was promoting. Infolinks (2013)
INFLUENCER MARKETING73% of Millennials see it as their responsibility to guide friends, peers, and family toward smart purchase decisions. Fleishman-Hillard PR & Hearst Magazine (2016)
SEO At least 61% of those investing a minimum of six hours per week in social media marketing saw improvements in search engine rankings. Social Media Examiner (2015)
SOCIAL MEDIA92% of marketers say that social media is important to their business. Social Media Examiner (2016)
SOCIAL MEDIA MARKETING88% of marketers want to know how to measure their return on investment for social media activities. Social Media Examiner (2015)
SOCIAL MEDIA MARKETING, ANALYTICS6 in 10 small business owners are not able to track ROI from their social media activities. eMarketer (2015)
SOCIAL MEDIA MARKETING, ANALYTICS88% of marketers want to know how to measure their return on investment for social media activities. Social Media Examiner (2015)
SOCIAL MEDIA MARKETING, ANALYTICSOnly 42% of marketers say they are able to measure their social activities.Social Media Examiner (2015)
SOCIAL MEDIA MARKETING, LEAD GENERATIONBy spending as little as six hours per week, 66% of marketers see lead generation benefits with social media. Social Media Examiner (2015)
SOCIAL MEDIA MARKETING, MARKETINGMore than half of marketers who've been using social media for at least two years report it helped them improve sales. Social Media Examiner (2015)
SOCIAL MEDIA MARKETING, TWITTERIn the past two years, content consumption on Twitter has increased 25%.Twitter (2017)
SOCIAL MEDIA MARKETING, TWITTERTwitter has 313 million monthly active users.Hubspot (2016)
SOCIAL MEDIA MARKETING, TWITTERTwitter accounts for 16% of referrals to longer articles from social sites and 14% for shorter news articles.Pew Research Center (2016)
SOCIAL MEDIA MARKETING, TWITTERTwitter has nearly 4X as many users internationally as in the U.S.Pew Research Center (2016)
SOCIAL MEDIA MARKETING, TWITTER23% of adult internet users use Twitter..Pew Research Center (2015)
SOCIAL MEDIA MARKETING, TWITTER3 in 10 online urban residents use Twitter, compared with 21% of suburbanites and 15% of those living in rural areas. Pew Research Center (2015)
SOCIAL MEDIA MARKETING, TWITTER30% of online adults under 50 use Twitter, compared with 11% of online adults ages 50 and older. Pew Research Center (2015)
SOCIAL MEDIA USAGE83% of all marketers actively pursue social media marketing initiatives.Aberdeen Group (2016)
SOCIAL MEDIA USAGEAs of 2015, 35% of all those 65 and older report using social media, compared with just 2% in 2005. Pew Research Center (2015)
SOCIAL MEDIA USAGEAs of 2015, 90% of young adults use social media, compared with 12% in 2005.Pew Research Center (2015)
SOCIAL MEDIA USAGE64% of marketers are using social media for six hours or more and 41% for 11 or more hours weekly.Social Media Examiner (2015)
SOCIAL MEDIA USAGENearly 19% of marketers spend more than 20 hours each week on social media. Social Media Examiner (2015)