| BRAND MARKETING, SOCIAL MEDIA MARKETING | 90% of all marketers indicated that their social media efforts have generated more exposure for their businesses. | Social Media Examiner (2015) |
| CONTENT MARKETING | Content marketing has become an almost universal tactic with almost 90% of companies using it in 2016 and even more utilizing it in 2017 | Content Marketing Institute (2017) |
| CONTENT MARKETING | 52% of B2B content marketers report measuring ROI as among their top challenges, suggesting more than half of B2B content marketers are failing to properly measure ROI | Content Marketing Institute (2017) |
| CONTENT MARKETING | 75% of companies increased their content marketing budget in 2016, and 43% increased the staffing levels of their content marketing departments | Curata (2017) |
| CONTENT MARKETING | 22% of B2B marketers say their organization's overall content marketing approach is extremely or very successful (that 22% constitute this year's "top performers"). | MarketingProfs (2017) |
| CONTENT MARKETING | 63% of B2B marketers say their organizations are extremely or very committed to content marketing (that's compared with 91% of top performers). | MarketingProfs (2017) |
| CONTENT MARKETING | 37% of B2B marketers have a documented content marketing strategy (compared with 61% of top performers). | MarketingProfs (2017) |
| CONTENT MARKETING | 72% of B2B marketers measure content marketing ROI (compared with 88% of top performers). | MarketingProfs (2017) |
| CONTENT MARKETING | 68% of B2B marketers agree that their organization is realistic about what content marketing can achieve (compared with 91% of top performers). | MarketingProfs (2017) |
| CONTENT MARKETING | Every minute, 1440 WordPress blogs are published, and 500 hours of content are uploaded to YouTube | Smart Insights (2017) |
| CONTENT MARKETING | 9X more leads 58% of marketers say “original written content” is their most important type of content, over visuals and videos. | Social Media Examiner (2016) |
| CONTENT MARKETING | Articles with an image once every 75-100 words got double the number of social shares than articles with fewer images. | BuzzSumo (2015) |
| CONTENT MARKETING | 63% of marketers create content Long-form blog posts generate 9X more leads than short-form blog posts. | Curata (2015) |
| CONTENT MARKETING | 63% of marketers create content to suit each buyer persona. | Curata (2015) |
| CONTENT MARKETING | 73% of organizations 41% of marketers that curate content indicate it has increased the number and/or quality of their sales-ready leads. | Curata, (2015) |
| CONTENT MARKETING | Over 1 billion pieces of content are shared on Facebook alone every single day. | Kissmetrics (2015) |
| CONTENT MARKETING | Research has shown that when people hear information, they are likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later. | LifeLearn (2015) |
| CONTENT MARKETING | Infographics are liked and shared on social media 3X more than any other type of content. | MaaPlanner (2015) |
| CONTENT MARKETING | 71% of online marketers use visual assets in their social media marketing. | Social Media Examiner (2015) |
| CONTENT MARKETING | Visual content is 40X more likely to get shared on social media than other types of content. | Buffer (2014) |
| CONTENT MARKETING | 93% of B2B marketers 93% of B2B marketers use content marketing. | Content Marketing Institute (2014) |
| CONTENT MARKETING | second-most important goal, 73% of organizations have designated someone to oversee their content strategy. | Content Marketing Institute (2014) |
| CONTENT MARKETING | Content marketing is 62% less expensive Content marketing is 62% less expensive than traditional marketing and drives nearly 3X as many leads. | DemandMetric (2014) |
| CONTENT MARKETING | 1 billion pieces CMOs say that building organizational competency for content marketing is their second-most important goal, ranking only behind measuring ROI. | IDC (2014) |
| CONTENT MARKETING | Researchers found that colored visuals increase people's willingness to read a piece of content by 80%. | Xerox (2014) |
| CONTENT MARKETING | 58% of marketers say Content marketing adopters see nearly 6X higher conversion rates than non-users. | Aberdeen Group (2013) |
| CONTENT MARKETING | 61% of consumers 61% of consumers say they are influenced by custom marketing content. | DragonSearch (2013) |
| CONTENT MARKETING | 70% of marketers 70% of marketers create at least one piece of content each day. | eMarketer (2013) |
| INFLUENCER MARKETING | 73% of marketers say that they have allocated budget for influencer marketing. | Forrester Research (2017) |
| INFLUENCER MARKETING | 86 percent of women turn to social networks before making a purchase. | AListDaily (2017) |
| INFLUENCER MARKETING | 71 percent of consumers are more likely to make a purchase based on a social media reference. | AListDaily (2017) |
| INFLUENCER MARKETING | On average, businesses generate $6.50 for every $1 invested in influencer marketing. | Convince And Convert (2017) |
| INFLUENCER MARKETING | 11.7 percent of US marketing budgets is devoted to social media, up from 3.5 percent in 2009. | Duke (2017) |
| INFLUENCER MARKETING | 32 percent of US influencers who currently work with brands cite Facebook as the best platform, followed by Instagram at 24 percent. | eMarketer (2017) |
| INFLUENCER MARKETING | US digital ad spending will hit $72.09 billion, about 37 percent of total ad spend. | eMarketer (2017) |
| INFLUENCER MARKETING | 70 percent of teenage YouTube subscribers trust influencer opinions over traditional celebrities. | Google (2017) |
| INFLUENCER MARKETING | 57 percent of beauty and fashion companies use influencers as part of their marketing strategies, while an additional 21 percent are also planning to add this strategy to their campaigns in 2017. | Ion (2017) |
| INFLUENCER MARKETING | 86 percent of the most-viewed beauty videos on YouTube were made by influencers, compared to 14 percent by beauty brands, themselves. Beauty video views have increased 65 percent year over year. | Pixability (2017) |
| INFLUENCER MARKETING | RESULT: 51 percent of marketers say that video content produces the best ROI. | Syndacast (2017) |
| INFLUENCER MARKETING | 71% of marketers believe that ongoing ambassadorships are the most effective form of influencer marketing. | TapInfluence & Altimeter (2016) |
| INFLUENCER MARKETING | 70% of influencers feel that the most effective way to collaborate with brands is through an influencer marketing platform. | TapInfluence & Altimeter (2016) |
| INFLUENCER MARKETING | Influencer marketing content delivers 11X higher ROI than traditional forms of digital marketing. | TapInfluence study with Nielsen Catalina Solutions (2016) |
| INFLUENCER MARKETING | Twitter users report a 5.2X increase in purchase intent when exposed to promotional content from influencers. (Twitter and Annalect, 2016) | Twitter and Annalect (2016) |
| INFLUENCER MARKETING | 40% of people say they’ve purchased an item online after seeing it used by an influencer on Instagram, Twitter, Vine, or YouTube | Twitter and Annalect (2016) |
| INFLUENCER MARKETING | 49% of people say they rely on recommendations from influencers when making purchase decisions. | Twitter and Annalect (2016) |
| INFLUENCER MARKETING | 96% of people believe that the advertising industry does not act with integrity—69% of these people attribute their mistrust to the advertisers’ desire to sell more effectively. | PSOS (2015) |
| INFLUENCER MARKETING | Teens’ emotional attachment to YouTube stars is 7X greater than their traditional celebrities such as Seth Rogen or Jennifer Lawrence. | Variety, (2015) |
| INFLUENCER MARKETING | Among teens, YouTube stars are perceived as 17X more engaging and 11X more extraordinary than mainstream stars. | Variety, (2015) |
| INFLUENCER MARKETING | 74% of people turn to social networks for guidance on purchase decisions. | Ogilvy Cannes (2014) |
| INFLUENCER MARKETING | Only 14% of people can recall the last time they saw an ad and identify the offer it was promoting. | Infolinks (2013) |
| INFLUENCER MARKETING | 73% of Millennials see it as their responsibility to guide friends, peers, and family toward smart purchase decisions. | Fleishman-Hillard PR & Hearst Magazine (2016) |
| SEO | At least 61% of those investing a minimum of six hours per week in social media marketing saw improvements in search engine rankings. | Social Media Examiner (2015) |
| SOCIAL MEDIA | 92% of marketers say that social media is important to their business. | Social Media Examiner (2016) |
| SOCIAL MEDIA MARKETING | 88% of marketers want to know how to measure their return on investment for social media activities. | Social Media Examiner (2015) |
| SOCIAL MEDIA MARKETING, ANALYTICS | 6 in 10 small business owners are not able to track ROI from their social media activities. | eMarketer (2015) |
| SOCIAL MEDIA MARKETING, ANALYTICS | 88% of marketers want to know how to measure their return on investment for social media activities. | Social Media Examiner (2015) |
| SOCIAL MEDIA MARKETING, ANALYTICS | Only 42% of marketers say they are able to measure their social activities. | Social Media Examiner (2015) |
| SOCIAL MEDIA MARKETING, LEAD GENERATION | By spending as little as six hours per week, 66% of marketers see lead generation benefits with social media. | Social Media Examiner (2015) |
| SOCIAL MEDIA MARKETING, MARKETING | More than half of marketers who've been using social media for at least two years report it helped them improve sales. | Social Media Examiner (2015) |
| SOCIAL MEDIA MARKETING, TWITTER | In the past two years, content consumption on Twitter has increased 25%. | Twitter (2017) |
| SOCIAL MEDIA MARKETING, TWITTER | Twitter has 313 million monthly active users. | Hubspot (2016) |
| SOCIAL MEDIA MARKETING, TWITTER | Twitter accounts for 16% of referrals to longer articles from social sites and 14% for shorter news articles. | Pew Research Center (2016) |
| SOCIAL MEDIA MARKETING, TWITTER | Twitter has nearly 4X as many users internationally as in the U.S. | Pew Research Center (2016) |
| SOCIAL MEDIA MARKETING, TWITTER | 23% of adult internet users use Twitter.. | Pew Research Center (2015) |
| SOCIAL MEDIA MARKETING, TWITTER | 3 in 10 online urban residents use Twitter, compared with 21% of suburbanites and 15% of those living in rural areas. | Pew Research Center (2015) |
| SOCIAL MEDIA MARKETING, TWITTER | 30% of online adults under 50 use Twitter, compared with 11% of online adults ages 50 and older. | Pew Research Center (2015) |
| SOCIAL MEDIA USAGE | 83% of all marketers actively pursue social media marketing initiatives. | Aberdeen Group (2016) |
| SOCIAL MEDIA USAGE | As of 2015, 35% of all those 65 and older report using social media, compared with just 2% in 2005. | Pew Research Center (2015) |
| SOCIAL MEDIA USAGE | As of 2015, 90% of young adults use social media, compared with 12% in 2005. | Pew Research Center (2015) |
| SOCIAL MEDIA USAGE | 64% of marketers are using social media for six hours or more and 41% for 11 or more hours weekly. | Social Media Examiner (2015) |
| SOCIAL MEDIA USAGE | Nearly 19% of marketers spend more than 20 hours each week on social media. | Social Media Examiner (2015) |
