Influencer Marketing Statistics & Case Studies | NodeXL

Influencer Marketing Statistics & Case Studies

INFLUENCER MARKETING73% of marketers say that they have allocated budget for influencer marketing.Forrester Research (2017)
INFLUENCER MARKETING86 percent of women turn to social networks before making a purchase.AListDaily (2017)
INFLUENCER MARKETING71 percent of consumers are more likely to make a purchase based on a social media reference.AListDaily (2017)
INFLUENCER MARKETINGOn average, businesses generate $6.50 for every $1 invested in influencer marketing.Convince And Convert (2017)
INFLUENCER MARKETING11.7 percent of US marketing budgets is devoted to social media, up from 3.5 percent in 2009. Duke (2017)
INFLUENCER MARKETING32 percent of US influencers who currently work with brands cite Facebook as the best platform, followed by Instagram at 24 percent.eMarketer (2017)
INFLUENCER MARKETINGUS digital ad spending will hit $72.09 billion, about 37 percent of total ad spend.eMarketer (2017)
INFLUENCER MARKETING70 percent of teenage YouTube subscribers trust influencer opinions over traditional celebrities.Google (2017)
INFLUENCER MARKETING57 percent of beauty and fashion companies use influencers as part of their marketing strategies, while an additional 21 percent are also planning to add this strategy to their campaigns in 2017.Ion (2017)
INFLUENCER MARKETING86 percent of the most-viewed beauty videos on YouTube were made by influencers, compared to 14 percent by beauty brands, themselves. Beauty video views have increased 65 percent year over year.Pixability (2017)
INFLUENCER MARKETINGRESULT: 51 percent of marketers say that video content produces the best ROI.Syndacast (2017)
INFLUENCER MARKETING71% of marketers believe that ongoing ambassadorships are the most effective form of influencer marketing.TapInfluence & Altimeter (2016)
INFLUENCER MARKETING70% of influencers feel that the most effective way to collaborate with brands is through an influencer marketing platform.TapInfluence & Altimeter (2016)
INFLUENCER MARKETINGInfluencer marketing content delivers 11X higher ROI than traditional forms of digital marketing.TapInfluence study with Nielsen Catalina Solutions (2016)
INFLUENCER MARKETINGTwitter users report a 5.2X increase in purchase intent when exposed to promotional content from influencers. (Twitter and Annalect, 2016)Twitter and Annalect (2016)
INFLUENCER MARKETING40% of people say they’ve purchased an item online after seeing it used by an influencer on Instagram, Twitter, Vine, or YouTubeTwitter and Annalect (2016)
INFLUENCER MARKETING49% of people say they rely on recommendations from influencers when making purchase decisions.Twitter and Annalect (2016)
INFLUENCER MARKETING96% of people believe that the advertising industry does not act with integrity—69% of these people attribute their mistrust to the advertisers’ desire to sell more effectively.PSOS (2015)
INFLUENCER MARKETINGTeens’ emotional attachment to YouTube stars is 7X greater than their traditional celebrities such as Seth Rogen or Jennifer Lawrence.Variety, (2015)
INFLUENCER MARKETINGAmong teens, YouTube stars are perceived as 17X more engaging and 11X more extraordinary than mainstream stars.Variety, (2015)
INFLUENCER MARKETING74% of people turn to social networks for guidance on purchase decisions.Ogilvy Cannes (2014)
INFLUENCER MARKETINGOnly 14% of people can recall the last time they saw an ad and identify the offer it was promoting.Infolinks (2013)
INFLUENCER MARKETING73% of Millennials see it as their responsibility to guide friends, peers, and family toward smart purchase decisions.Fleishman-Hillard PR & Hearst Magazine (2016)