NodeXL Pro For Marketing

NodeXL: Powerful Tools for
Marketing Agencies
Brand Managers
Social Media Marketers
Content Managers
PR Professionals
Influence Marketers

NodeXL is the ‘Swiss Army Knife’ for Marketers & Brands Working in Digital

Extract, analyze and visualize data from social networks like Twitter & Youtube in Microsoft Office Excel™.

Leverage powerful Social Network Analysis (SNA) techniques to gain valuable data, insights and understanding of the digital eco-systems surrounding any niche to drive your business forward – in just a few clicks!

Social Listening

How is your brand perceived in social media? Find the conversations, people, and topics that are relevant to your market.

With NodeXL’s Reddit, YouTube & other importers, you can quickly find leads, get brand signals, analyze competitors, anticipate threats and crises to your business and brand reputation.

Influencer Identification & Analysis

Influencer marketing is an arbitrage – with brands seeing a return of $6 for every $1 spent. Use social network analysis (SNA) to identify key actors (niche influencers, connectors, hubs) in the social eco-systems most relevant to you and your business.

Competitor Analysis

Use NodeXL to harvest and analyze social data from the social-media eco-system surrounding your competitors’ brands.

With an accurate network model of interactions NodeXL Pro enables you to break down and quantify the effect of competitors’ social media initiatives and tactics in terms of performance and reach.

Sentiment Analysis

The applications of sentiment analysis are broad and powerful. The ability to extract insights from social data is a practice that is being widely adopted by organizations across the world.

Sentiment Analysis enables you to anticipate threats and crises to your business and brand reputation. Shifts in sentiment on social media have been shown to correlate with shifts in the stock market.

Content Analysis & Ideation

Discover, create and share the right content at the right time with the right audience.

Quickly find, import and analyze relevant, interesting data using social network importers. NodeXL can perform Text Analysis, Sentiment Analysis, Time Series Analysis and produce reports of top items: Words/Word pairs/URLs/Hashtags.

Track Emerging Trends, Memes & Consumer Sentiment

NodeXL can be scheduled to regularly harvest social data from various importers based on keywords and phrases relevant to your business. Get automated detailed reports on what’s hot and what’s not in your niche – at a frequency that suits you.

Leverage the power of reactive marketing by keeping your finger on the pulse of trends and news!

Network Visualization

Visualize your own network graph. Choose from various layout algorithms. Set the color, shape, size, label, and opacity of vertices and edges. See a range of example network visualizations at the NodeXL Graph Gallery!

Advanced Network Metrics

Measure influence based on PageRank, Betweenness Centrality, Closeness Centrality, Eigenvector Centrality and more.

Social Data Reporting

NodeXL provides advanced reporting functionality: find top influencers, the best performing content and content types, along with the most linked-to URLs, hashtag analysis and more.

Automation & White-Labeling

The NodeXL scheduler can automatically harvest, visualize and analyze data from social networks. The results can be emailed to you, or your clients and branded with your company identity.

Great Customer Support

Got a technical issue or question about NodeXL? No Problem! Our team is always on hand to answer questions or handle technical issues. Email: info@smrfoundation.org

And More!

Our team is constantly adding new data importers, exporters, integrations and features to NodeXL. Got a feature request? Get in touch!

Happy NodeXL Customers

Countries

Lines of Code

Cups of Coffee

NodeXL is the 'Swiss-army knife' for social media planning & analysis. We use it daily for a variety of digital marketing activities - from content & influencer anlaysis to competitor campaign analysis, NodeXL gives us the data we need when I need it.

Niall Ó GribinCEO & Founder - Digital Destiny Marketing

As well as offering power-tools for virtually any marketing scenario, NodeXL also offers HUGE value for money, at just $75 a month.

Adam J. HumphreyssMarketing Expert - Making8 Inc

We love NodeXL's content and sentiment analysis functionality, both of which help us understand which content is likely to resonate with our specific target audiences - before we even write a word..

Ciaran Mc EneaneyHead of Content - Gecko Create

Turn your social media expertise into a profit engine!

NodeXL is used by agencies around the world to put social network science at the heart of their social marketing.

Win key accounts, optimize media buys, and turn insights into action for your clients, placing yourself at the cutting edge. NodeXL facilitates insight driven social media marketing – empowering marketers to Search, Discover, Listen, Publish, Engage and Analyze across earned, owned, and paid media.

Get NodeXL Pro Now!