NodeXL Pro For Marketing | NodeXL

NodeXL Pro For Marketing

NodeXL: Powerful Tools for
  • Marketing Agencies
  • Brand Managers
  • Social Media Marketers
  • Content Managers
  • PR Professionals
  • Influence Marketers


Social Listening

How is your brand perceived in social media? Find the conversations, people, and topics that are relevant to your market.

With NodeXL’s Facebook, Twitter & other importers, you can quickly find leads, get brand signals, analyze competitors, anticipate threats and crises to your business and brand reputation.

Influencer Identification & Analysis

Influencer marketing is an arbitrage – with brands seeing a return of $6 for every $1 spent. Use social network analysis (SNA) to identify key actors (niche influencers, connectors, hubs) in the social eco-systems most relevant to you and your business.

Competitor Analysis

Use NodeXL to harvest and analyze social data from the social-media eco-system surrounding your competitors’ brands.

With an accurate network model of interactions NodeXL Pro enables you to break down and quantify the effect of competitors’ social media initiatives and tactics in terms of performance and reach.

Sentiment Analysis

The applications of sentiment analysis are broad and powerful. The ability to extract insights from social data is a practice that is being widely adopted by organizations across the world.

Sentiment Analysis enables you to anticipate threats and crises to your business and brand reputation. Shifts in sentiment on social media have been shown to correlate with shifts in the stock market.

Content Analysis & Ideation

Discover, create and share the right content at the right time with the right audience.

Quickly find, import and analyze relevant, interesting data using social network importers. NodeXL can perform Text Analysis, Sentiment Analysis, Time Series Analysis and produce reports of top items: Words/Word pairs/URLs/Hashtags.

Track Emerging Trends, Memes & Consumer Sentiment

NodeXL can be scheduled to regularly harvest social data from various importers based on keywords and phrases relevant to your business.  Get automated detailed reports on what’s hot and what’s not in your niche – at a frequency that suits you.

Leverage the power of reactive marketing by keeping your finger on the pulse of trends and news!

Network Visualization

Visualize your own network graph. Choose from various layout algorithms. Set the color, shape, size, label, and opacity of vertices and edges. See a range of example network visualizations at the NodeXL Graph Gallery!

Advanced Network Metrics

Measure influence based on PageRank, Betweenness Centrality, Closeness Centrality, Eigenvector Centrality and more.

Social Data Reporting

NodeXL provides advanced reporting functionality: find top influencers, the best performing content and content types, along with the most linked-to URLs, hashtag analysis and more.

Automation & White-Labeling

The NodeXL scheduler can automatically harvest, visualize  and analyze data from social networks. The results can be emailed to you, or your clients and branded with your company identity.

Great Customer Support

Got a technical issue or question about NodeXL? No Problem! Our team is always on hand to answer questions or handle technical issues. Email: info@smrfoundation.org

And More!

Our team is constantly adding new data importers, exporters, integrations and features to NodeXL. Got a feature request? Get in touch!
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  • Turn your social media expertise into a profit engine!