| BRAND MARKETING, SOCIAL MEDIA MARKETING | 90% of all marketers indicated that their social media efforts have generated more exposure for their businesses. | Social Media Examiner (2015) |
| SOCIAL MEDIA MARKETING | 88% of marketers want to know how to measure their return on investment for social media activities. | Social Media Examiner (2015) |
| SOCIAL MEDIA MARKETING, ANALYTICS | 6 in 10 small business owners are not able to track ROI from their social media activities. | eMarketer (2015) |
| SOCIAL MEDIA MARKETING, ANALYTICS | 88% of marketers want to know how to measure their return on investment for social media activities. | Social Media Examiner (2015) |
| SOCIAL MEDIA MARKETING, ANALYTICS | Only 42% of marketers say they are able to measure their social activities. | Social Media Examiner (2015) |
| SOCIAL MEDIA MARKETING, LEAD GENERATION | By spending as little as six hours per week, 66% of marketers see lead generation benefits with social media. | Social Media Examiner (2015) |
| SOCIAL MEDIA MARKETING, MARKETING | More than half of marketers who've been using social media for at least two years report it helped them improve sales. | Social Media Examiner (2015) |
| SOCIAL MEDIA MARKETING, TWITTER | In the past two years, content consumption on Twitter has increased 25%. | Twitter (2017) |
| SOCIAL MEDIA MARKETING, TWITTER | Twitter has 313 million monthly active users. | Hubspot (2016) |
| SOCIAL MEDIA MARKETING, TWITTER | Twitter accounts for 16% of referrals to longer articles from social sites and 14% for shorter news articles. | Pew Research Center (2016) |
| SOCIAL MEDIA MARKETING, TWITTER | Twitter has nearly 4X as many users internationally as in the U.S. | Pew Research Center (2016) |
| SOCIAL MEDIA MARKETING, TWITTER | 23% of adult internet users use Twitter.. | Pew Research Center (2015) |
| SOCIAL MEDIA MARKETING, TWITTER | 3 in 10 online urban residents use Twitter, compared with 21% of suburbanites and 15% of those living in rural areas. | Pew Research Center (2015) |
| SOCIAL MEDIA MARKETING, TWITTER | 30% of online adults under 50 use Twitter, compared with 11% of online adults ages 50 and older. | Pew Research Center (2015) |
