Social Media Marketing Statistics & Case Studies | NodeXL

Social Media Marketing Statistics & Case Studies

Category Statistic Source
Category Statistic Source
BRAND MARKETING, SOCIAL MEDIA MARKETING90% of all marketers indicated that their social media efforts have generated more exposure for their businesses. Social Media Examiner (2015)
SOCIAL MEDIA MARKETING88% of marketers want to know how to measure their return on investment for social media activities. Social Media Examiner (2015)
SOCIAL MEDIA MARKETING, ANALYTICS6 in 10 small business owners are not able to track ROI from their social media activities. eMarketer (2015)
SOCIAL MEDIA MARKETING, ANALYTICS88% of marketers want to know how to measure their return on investment for social media activities. Social Media Examiner (2015)
SOCIAL MEDIA MARKETING, ANALYTICSOnly 42% of marketers say they are able to measure their social activities.Social Media Examiner (2015)
SOCIAL MEDIA MARKETING, LEAD GENERATIONBy spending as little as six hours per week, 66% of marketers see lead generation benefits with social media. Social Media Examiner (2015)
SOCIAL MEDIA MARKETING, MARKETINGMore than half of marketers who've been using social media for at least two years report it helped them improve sales. Social Media Examiner (2015)
SOCIAL MEDIA MARKETING, TWITTERIn the past two years, content consumption on Twitter has increased 25%.Twitter (2017)
SOCIAL MEDIA MARKETING, TWITTERTwitter has 313 million monthly active users.Hubspot (2016)
SOCIAL MEDIA MARKETING, TWITTERTwitter accounts for 16% of referrals to longer articles from social sites and 14% for shorter news articles.Pew Research Center (2016)
SOCIAL MEDIA MARKETING, TWITTERTwitter has nearly 4X as many users internationally as in the U.S.Pew Research Center (2016)
SOCIAL MEDIA MARKETING, TWITTER23% of adult internet users use Twitter..Pew Research Center (2015)
SOCIAL MEDIA MARKETING, TWITTER3 in 10 online urban residents use Twitter, compared with 21% of suburbanites and 15% of those living in rural areas. Pew Research Center (2015)
SOCIAL MEDIA MARKETING, TWITTER30% of online adults under 50 use Twitter, compared with 11% of online adults ages 50 and older. Pew Research Center (2015)